单项选择题
Some time between digesting Christmas dinner and putting your head back down to work, spare a thought or two for the cranberry. It is, of course, a (1) of Christmas: merry bright red, bittersweetly delicious with turkey and the very devil to get out of the tablecloth (2) spilled. But the cranberry is also a symbol of the modern food industry-and in the tale of its (3) from colonial curiosity to business-school case study (4) a deeper understanding of the opportunities and (5) of modern eating.
The fastest growing part of today’s cranberry market is for cranberries that do not taste like cranberries. Ocean Spray’s "flavoured fruit pieces" (FFPS, to the trade) taste like orange, cherry, raspberry or any (6) of other fruits. They are in fact cranberries. Why make a cranberry taste like an orange Mostly because it is a (7) little fruit: FFPS have a shelf-life of two years. Better (8) , they keep a chewy texture (9) baked, unlike the fruits whose flavours they mimic, which turn to (10) .
The dynamic that has brought the cranberry to this point is (11) to the dynamic behind most mass-produced goods. Growing (12) provided the (13) to create cheaper and more reliable supply. Cheaper and more reliable supply, (14) , created incentives to find new markets, which increased demand. Thus was the (15) kept churning.
The cranberry is one of only three fruits native (16) North America, growing wild from Maine to North Carolina. (The others are the Concord grape and the blueberry). The American Indians had several names for cranberries, many (17) the words for "bitter" or, more (18) , "noisy". They ate the berries mostly (19) pemmican, but also used them for dye and medicine. And they introduced them to the white settlers--at the first Thanksgiving dinner in 1621, it is said. The settlers promptly renamed this delicacy the "crane berry", (20) the pointy pink blossoms of tile cranberry look a bit like the head of the Sandhill crane.
A．in
B．for
C．by
D．through