Advertising Media in America
In the United States, there are many media for advertising.
The oldest kind is the newspaper. (1) _________ ads it carries help (1) _________
people seek jobs, houses or services.
Magazines may run unusually attractive ads in color.
Magazines like Time and Reader’s Digest are good for national
advertising due to their (2) _________ Highly specialized, (2) _________
(3) _________ magazines appeal to a wide variety of interests, such (3) _________
as sports, boating and dress-making. They are read by a limited
but (4) _________ audience. (4) _________
Radio is a favorite choice to advertisers because it has an
audience (5) _________ . Radio advertising can be used for national (5) _________
and local campaigns. (6) _________ radio is used for larger (6) _________
campaigns. Yet its use has declined since the (7) _________ of (7) _________
television, which, as a major medium, can combine the
powerful selling features of the newspaper, the radio and the
(8)_________ (8) _________
(9) _________ advertising includes in-store banners, window (9) _________
posters, leaflets and other printed matters.
Other modes of advertising include direct-mail advertising
(which involves sending advertising materials by mail to lists
of (10) _________ customers), outdoor advertising, and so forth. (10) _________