Many articles and books have been written in recent years about culture in organizations, usually referred to as "Corporate Culture". Ⅰ. Maintaining corporate culture 1) Hewlett-Packard — corporate culture: (1) ______ for others, a sense of community, and plain hard work — maintenance of corporate culture: through extensive training of managers and employees 2) Southwest Airlines — zealous about hiring: looking for a particular type of person, regardless of (2)______ — to spend a lot of time and communicate with employees in a variety of ways and a large part of it is (3) ______ Ⅱ. Diversity of corporate culture Five continuums of cultures according to the Hofstede Cultural Orientation Model 1) Individual vs. (4) Orientation 2) Power-distance Orientation 3) (5)______ Orientation 4) Dominant-Values Orientation 5) (6) ______ Orientation Ⅲ. Change of corporate culture 1) To reengineer themselves: change to (7) ______ orientation — common and (8)______ goals — organizational commitment — role clarity among team members — team leadership — mutual accountability with the team — complementary knowledge and skills — reinforcement of required behavioral competencies — power ( veal and perceived) — shared rewards 2) Increasing importance of corporate culture: result of several recent developments — employees: to be more responsible and think like (9) ______ ; expected to always be "on-call" — companies: giving employees more flexible work schedules; filling employees’ need to belong to (10)______