填空题

A--Buyer Behavior B--Market Segmentation
C--Target Audience D--Advertising Budget
E--Environmental Analysis F--Market Positioning
G--Broadcasting Advertising H--Online Advertising
I--Idea Generation J--Press Conferences
K--Point-of-Purchase Advertising L--Directory Advertising
M--Tracking Feedback N--Feature Stories
O--Message Development P--Product Differentiation
Example: (E)环境分析 (H)网络广告
( )销售点广告 ( )产生创意

【参考答案】

K I