单项选择题

What does she think is the purpose of the latest course exercise

A. to improve understanding of strategy
B. to extend knowledge of branding issues
C. to increase ability to evaluate data

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问答题

Practise discussing this task and answering the questions that follow. Promotional video The company you work for has decided to produce a promotional video about the company and its activities. You have been asked to make suggestions about the video. Discuss the situation together, and decide: · which aspects of the company should be shown in the film · which members of staff should appear in the film. Follow-up questions: · Have you seen examples of effective promotional videos · What are the advantages to a company of having a promotional video · What other forms of promotion are effective · Might there be some forms of promotion which would not be effective · Do you think technology is changing the ways companies promote themselves

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