Dear Mr. Williams, Your advertisement in this morning’s paper for manager of public relations appeals to me. I found the wording of your advertisement quite attractive with emphasis on leadership, initiative, and flexibility. And my experience and qualifications indicate that I am the person you are seeking. The enclosed resume indicates my experience in the area of public relations and management communications. I am quite familiar with the kinds of issues and problems that you have to deal with. I’d like to draw your attention to page 2 of my resume on which I describe my concept of public relations. And I am most eager to put this concept into practice to prove it to you. Although I have been very happy with my present employer and colleagues, I am more willing to join your company where I can assume even broader responsibility. I am free to travel and open to relocation. I would welcome the opportunity to meet you and to further discuss how I may benefit your organization. Please call me at 0411-89726374 to arrange an interview at your earliest convenience. Sincerely yours, Stephen Smith An Application Letter Applicant: (11) Position applied for: the manager of (12) Requirements emphasized in the ad: 1. leadership 2. initiative 3. (13) Expectation of the applicant: to assume (14) Contact telephone number: 0411-89726374 Purpose of the letter: asking for (15)