When you’re trying to do business, you need to consider the culture
of your customers and their expectations. Americans are usually
friendly and informal, but if they are trying to sell, they can be very
tenacious! In South America and European countries like Italy
and Spain, they like to develop a personal, face-to-face relationship. Trust is
very important, as is diplomacy and tact. Japanese and Koreans
favour group approaches. And like to consider entertaining as an important part
of their business "rituals". They are generally more cautious and take longer to
arrive at decisions. However, whoever you are doing business
with, there are various easily-remembered expressions you can use when selling
to achieve results. When you try to do business with others, you had better know
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