If you intend using humor in your talk to make people smile, you must know how to identify shared experiences and problems. Your humor must be relevant to the audience and should help to show them that you are one of them or that you understand their situation and are in sympathy with their point of view. Depending’ on whom you are addressing, the problems will be different. If you are talking to a group of managers, you may refer to the disorganized methods of their secretaries: alternatively if you are addressing secretaries, you may want to comment on their disorganized bosses. Here is an example, which I heard at a nurses’ convention, of a story which works well because the audience all shared the same view of doctors. If you are part of the group which you are addressing, you will be in a position to know the experiences and problems which are common to all of you and it’ll be appropriate for you to make a passing remark about the inedible canteen food or the chairman s notorious bad taste in ties.