填空题

A--Buyer Behavior B--Market Segmentation
C--Target Audience D--Advertising Budget
E--Environmental Analysis F--Market Positioning
G--Broadcasting Advertising H--Online Advertising
I--Idea Generation J--Press Conferences
K--Point-of-Purchase Advertising L--Directory Advertising
M--Tracking Feedback N--Feature Stories
O--Message Development P--Product Differentiation
Example: (E)环境分析 (H)网络广告
( )市场细分 ( )市场定位

【参考答案】

B F

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填空题

State-operated corporation

单项选择题

Which of the following best describes the purpose of a sound program of educational research()

A. To develop teaching theories.
B. To avoid the harm of competition with research.
C. To develop teaching techniques.
D. To help professors improve competencies.