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A research has revealed that the majority of the British were so (26) when it came to accepting a genuine offer of goodwill that they (27) free money.
Cash was offered by five women to commuters at busy bus stations up and down the UK but an average of only eight people at each station, out of thousands of bus travelers, (28) the offer.
Women wearing a sandwich board that read "Ask me to pay your bus fare and I will" were positioned at bus stations in Newcastle, Medway, Manchester, Perth and Leicester, but were mostly just (29)
The experiment ran during morning (30) each day for a week and just 38 people in total across the country accepted the offer.
When questioned, the minority who did (31) accept the free cash admitted they were reluctant at first because they thought the offer was too good to be true.
Those who did accept were generally teenagers, suggesting that the older we get, the more cynical of (32) gestures we become.
Results showed that 69 percent of the British were too (33) to accept offers of goodwill and also felt rewards and free gifts are often too good to be true, while only 23 percent of people thought that it is possible to get something for nothing.
The research was conducted by Ice, a loyalty scheme which (34) customers with Ice points for spending on eco-friendly goods and services. Jude Thorne, Chief Executive Officer of Ice, said, "Our experiment shows that as a nation, we simply don’t accept the notion of genuine bargains, discounts and offers with no catch, (35) admitting that difficult times are forcing us to seek them out actively.\