填空题

Consumers visit several stores to compare prices and quality before buying shopping products. Even before going into the store to (36) such products, consumers may study (37) like Consumer Reports, or ask friends for their opinion about certain products, or study advertisements. In other words, before buying shopping products, consumers (38) information that will allow them to compare two or more brands or (39) products.
Shopping products can be (40) into groups, depending on how consumers perceive them. Homogeneous products are perceived as being (41) similar, like canned food items and home insurance policies. With heterogeneous products the different styles and aesthetic (42) are important, while price is less important. But homogeneous products pose problems for marketers, because they are similar and must be differentiated in consumers’ minds.
For instance, there are many smoke detectors on the market, and they all serve the same essential function; all are (43) devices. From the marketing viewpoint, however, the similarity ends there. Each brand of smoke detector is technically different, performs somewhat differently, and sells for a different price. (44) . Generally, they will try through advertising to show their product is different from competing brands, (45) . Homogeneous shopping products put demands on consumers because (46) . For the same reason, such products require much attention from marketers. Consumers visit several stores to compare prices and quality before buying shopping products. Even before going into the store to (36) such products, consumers may study (37) like Consumer Reports, or ask friends for their opinion about certain products, or study advertisements. In other words, before buying shopping products, consumers (38) information that will allow them to compare two or more brands or (39) products.
Shopping products can be (40) into groups, depending on how consumers perceive them. Homogeneous products are perceived as being (41) similar, like canned food items and home insurance policies. With heterogeneous products the different styles and aesthetic (42) are important, while price is less important. But homogeneous products pose problems for marketers, because they are similar and must be differentiated in consumers’ minds.
For instance, there are many smoke detectors on the market, and they all serve the same essential function; all are (43) devices. From the marketing viewpoint, however, the similarity ends there. Each brand of smoke detector is technically different, performs somewhat differently, and sells for a different price. (44) . Generally, they will try through advertising to show their product is different from competing brands, (45) . Homogeneous shopping products put demands on consumers because (46) . For the same reason, such products require much attention from marketers.