Money spent on advertising is money spent as well as any I know of. It serves directly to assist a rapid (36) of goods at reasonable prices, thereby establishing a firm home market and so making it possible to provide for export at (37) prices. By drawing attention to new ideas it helps (38) to raise standards of living. By helping to increase demand it (39) an increased need for labor, and is therefore an effective way to fight (40) . It lowers the costs of many (41) : without advertisements your daily newspaper would cost four times as much, the price of your television (42) would need to be doubled, and travel by bus or tube would cost more.
And perhaps most important of all, advertising provides a (43) of reasonable value in the products and services you buy. Apart from the fact that twenty-seven Acts of Parliament govern the terms of advertising, (44) He might fool some people for a little while through misleading advertising. He will not do so for long, (45) If you see an article consistently advertised, it is the surest proof I know that the article does what is claimed for it, and that it represents good value. (46) .