填空题

At present-companies and industries like to sponsor sports events. Two reasons are put forward to explain this phenomenon. The first reason is that they get (1) ______ throughout the world. The second reason (1) ______ is that companies and industries (2) ______ money, (2) ______ as they get reductions in the tax they owe if they sponsor sports or arts activities. As sponsorship is (3) ______, careful thinking (3) ______ is required in deciding which events to sponsor. It is important that the event to be sponsored (4) ______ (4) ______ the product(s) to be promoted. That is, the right (5) ______ and maximum product coverage must (5) ______ be guaranteed in the event. Points to be considered in sports sponsorship. Popularity of the event International sports events are big (6) ______ event, (6) ______ which get extensive coverage on TV and in the press. Smaller events attract fewer people. Identification of the potential audience Aiming at the right audience is most important for smaller events. The right audience would attract manufacturers of other related products like (7) ______, etc. (7) ______ Advantages of sponsorship Advantages are longer-term. People are expected to respond (8) ______ to the (8) ______ products promoted and be more likely to buy them. Advertising is (9) ______ the mind. (9) ______ Sponsorship is better than straight advertising: a) less (10) ______ b) tax-free (10) ______