SECTION A In this section you will hear a mini-lecture. You
will hear the lecture ONCE ONLY. While listening to the
lecture, take notes on the important points. Your notes will not be marked, but
you will need them to complete a gap-filling task on ANSWER SHEET
ONE after the mini-lecture. Use the blank paper for
note-taking. Complete the gap-filling task. Some of the gaps below
may require a maximum of THREE words. Make sure the word(s) you
fill in is (are) both grammatically & semantically acceptable. You may refer
to your note. Sports Sponsorship Ⅰ.
Introduction At present it is very
common that companies and (1)
like to sponsor sports events.
(1) ______ Ⅱ. Reasons to sponsor sports
events A. to get (2)
throughout the world.
(2) ______ B. to (3)
money as they can get reductions in
(3)
______ the tax they have to
pay Ⅲ. Elements in deciding events to
sponsor A. the perfect
(4) between the products
(4)
______ and the sports event
to be sponsored B. the maximum product
(5) in media
(5) ______ Ⅳ. Points to be
considered A. Popularity of the
event International sports events are big (6)
(6) ______ events which
get extensive coverage on TV and in the press
B. Identification of the potential (7)
(7) ______
Aiming at the right audience is. most important for smaller
events. C. Advantages of
sponsorship Advantages are
longer-term. People are expected to respond (8)
(8) ______ to
the products promoted and be more likely to buy them.
Advertising is (9) the mind.
(9) ______
Sponsorship is better than straight
advertising:
(10) ______
a. less (10)
b. tax-free