单项选择题

Why did Riskey have the Frito-Lay logo redesigned

A．To suit changing tastes of young consumers.
B．To promote the company's strategy of globalization.
C．To change the company's long-held marketing image.
D．To compete with other American chip producers.

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单项选择题

What do we learn about Frito-Lay from paragraph 2

A．Its products used to be popular among overseas consumers.
B．Its expansion has caused fierce competition in the snack market.
C．It gives half of its annual profits to its parent company.
D．It needs to turn to the world market for development.

单项选择题

One of the assumptions on which Frito-Lay bases its development strategy is that ______.

A．consumers worldwide today are attracted by global brands
B．local brands cannot compete successfully with American brands
C．products suiting Chinese consumer's needs bring more profits
D．products identified as American will have promising market value