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Business Challenge

In 1994, the Boliari Limited, the holding company for Piccadilly Supermarkets, was founded The first supermarket was established the following year in Varna, a resort town on the Black Sea coast. Subsequent growth has been (19) By mid 2006 Piccadilly operated six supermarkets in Varna and two in the Bulgarian capital Sofia, together with six separate (20) format "Mambo" convenience stores. Plans are in (21) for expansion across Bulgaria with another two stores due to open shortly in different towns in the country.
Piccadilly’s size and growth make it a significant (22) in the local economy and the company intends to be the leading supermarket in Bulgaria. Its (23) is on quality and it seeks to offer a wide range of goods in an attractive shopping environment (to provide shopping experience). The company’s (24) is "load high spirits" and the aim is to (25) the high level of service achieved throughout the chain.
The average age of the staff is under 30 and the company (26) the recruitment of young people and students—over 50% of the current workforce are (27) in some form of university or college studies. Bulgarian higher education allows students to study for a (28) number of hours in the day and to live at home. Inevitably this (29) to recruitment produces some challenges: for some of the staff it is their first real job and some of them face difficulties adapting to a pattern of (30) work. Some have the option of seeking parental support for their studies, so attrition rates can be high, especially in the early stages. Moreover the company has a (31) of growing its management from within so the management staff have not always gained the breadth of (32) that comes with a mature workforce. Set against this the staffs are intelligent and many are willing to commit if the organization treats them fairly and offers them (33) opportunities.

29()

A. key
B. approach
C. model
D. attempt

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