Task 5 Directions:There is an article below. After
rending it, you should give brief answers to the 5 questions (No. 56 to No. 60)
that follow. The answers (in not more than 3 words) should be written after the
corresponding numbers on the Answer Sheet.
The market investigation is indispensable to sales promotion.
They are as closely related as the lips and teeth. What you produce is for sale
on the market. It would be impossible to succeed in selling a product without
investigating the market first. In the international market, goods
on sale coming from countries and suppliers are always facing fierce
competition. Under such circumstances, they will try everything possible to
familiarize themselves with the market conditions. In making
investigations, we ought to get information about what similar items the
competitors are offering on the market, what prices they are quoting, what
features their products have, who are their regular customers, etc.
Then, how can we obtain such information There are many channels we can
make use of in doing this sort of work. The commercial counselor’s offices of
our embassies stationed abroad can help us in making market investigations.
Nowadays, our import and export corporations send their trade groups abroad
quite often. One of their purposes is to make market survey on the spot.
Certainly, face-to-face talks with foreign businessman are important channels to
get market information. The Chinese Export Commodities Fairs and some other fair
of similar nature as well as visits of foreign businessman provide us with such
opportunity. What is the role of market investigation in sales promotion
It is ______ .