填空题

Packaging is the design and production of physical container for a product, which in fact becomes a part of total utility of the product. The consumer sees often the package and the contents as a whole, and his (36) decision is influenced by the package. For example, the consumer may not be able to (37) between two similar perfumes, but he or she will choose one in the more (38) package. In recent years, the marketing (39) of packaging has been increasingly recognized by enterprises. Today packaging has truly become a major (40) force in the struggle for markets domestically and abroad. However, over-packaging has also arisen as a noteworthy (41) . It’s said that the public and Congressional concern about (42) packaging started because Senator Hart discovered that the boxes of biscuits consumed by his family were becoming higher and narrower, with a (43) of net weight from 12 to 10.5 ounces, without any reduction in price. There were still twelve biscuits, but they had been reduced in size. (44) . As the package journals show week by week, there is never any hesitation in introducing a new size and shape of box or bottle. (45) , but no one in the trade comments unfavorably on the huge costs incurred by endless changes of package sizes that are used for improving a product’s market position. (46) , according to the Environmental Protection Agency in Washington.