The passage contains 10 errors. Each indicated line contains a maximum of ONE error. In each case, only ONE word is involved. You should proofread the passage and correct it in the following way: For a wrong word underline the wrong word and write the correct one in the blank provided at the end of the line. For a missing word mark the position of the missing word with a " A " sign and write the word you believe to be missing in the blank provided at the end of the line. For an unnecessary word cross the unnecessary word with a slash "—" and put the word in the blank provided at the end of the line. Advertising in particular relies on targeting specific groups of readers, and one of the most frequent ways which advertising language addresses a 1.______ set of readers is by using the direct address term "you" The French political theorist Louis Althusser has described the way in which the most 2.______ people will tend to identify themselves with the addressee when they hear 3.______ the call "Hey, you!", even though they may not be the person it is addressed. He calls this phenomenon interpellation, or "hailing" and it has 4.______ been a useful way of accounting for the powerful device of direct address which "position" hearers in many forms of ideological discourse, including 5.______ advertisements. In advertising, this use of the interpersonal dimension of language through direct address is one of the most prominent devices for target 6.______ readers. This can be in the form of a statement containing the second personal pronoun " you" or questions implying a potential answerer. 7.______ Nevertheless, the use of imperatives such as "Just do it", which are called 8.______ directives, is another way in which advertisements draw in the interpersonal 9.______ dimension of language. The lack of politeness markers in advertising discourse is not to make the directives more direct, or forceful, but to make the actions they refer appear beneficial to the consumer. 10.______