Don’t expect Starbucks-like(1) ______like this one at the 13,600 U.S.
McDonald’s,
(1) ______ or 30,000-plus worldwide; the Oak Brook
restaurant, which opened late last month, doubles as public restaurant and
test site. But the world’s largest restaurant chain is tinkering with
various possibilities in technology and design to try to ensure it is a(2)
______of choice in the future.
(2) ______ McDonald’s has
undergone an(3) ______change in more ways
(3) ______ than one
since a time(4) ______years ago when its sales and reputation were sagging amid
complaints about its service and food.
(4)
______ The company reported first-quarter(5) ______income was up
(5) ______ 6 percent to(6) ______million and revenue rose 9 percent to
＄4.8 billion over the same time last year. (6) ______ Its stock price
nearly tripled over a two-year period, hitting a four-year high of ＄34.56 per
share in March, but has since settled around ＄29. Snazzier new
restaurants are part of the makeover; about 1,000, mostly older U.S. McDonald’s
have been either (7) ______,or rebuilt since 2002.
(7)
______ Some of the additions, such as salads, white-meat chicken nuggets and
fruit options with Happy Meals, have served the(8) ______purpose of enabling
the company to state a commitment to a healthier,
(8) ______ balanced menu
while bringing in new customers who aren’t there for the
hamburgers. McDonald’s now hopes to attract more(9) ______with amenities that
might entice them to come in and stay awhile.
(9) ______ Analyst Peter Jankovskis thinks
the extra investments to try to make McDonald’s restaurants hangouts are(10)
______, noting that they have worked not only at Starbucks but at Panera
Bread and other chains.
(10)______