TEXT C
The Land of Disney
Predicting the future is always risky. But it’s probably safe to say that
at least a few historians will one day speak of the 20th - century as America’s"
Disney era. "Today, it’s certainly difficult to think of any other single thing
that represents modem America as powerfully as the company that created Mickey
Mouse. Globally,brands like Coca - Cola and McDonalds may be more widely -
known, but neither encapsulates 20th - century America in quite the same way as
Disney. The reasons for Disney’s success arc varied and
numerous, but ultimately the credit belongs to one per son—the man who created
the cartoon and built the company from nothing, Walt Disney. Ironically, he
could not draw particularly well. But be was a genius in plenty of other
respects, in business, his greatest skills were his insight and his management
ability. After setting himself up in Hollywood, he single -handedly pioneered
the concepts of branding and merchandising - something his company still does
brilliantly today. But what really distinguished Disney was his
ability to identify with his audiences. Disney always made sure his films
championed the "little guy, "and made him feel proud to be American. This he
achieved by creating characters that reflected the hopes and fears of the
ordinary people. Some celebrated American achievements — Disney’s very first
cartoon Plane Crazy, featuring a silent Miekey House, was inspired by Charles
Lindbergh’s flight acorss the Atlantic. Others, like the Three little pigs and
Snow White and the Seven Dwarves ,showed how ,through hard work and helping
one’s fellow man, ordinary Americans could survive social and economic crises
like the Great Depression. Disney’s other great virtue was the
fact that his company—unlike other big corporations—had a human face. His
Hollywood studio—the public heard—operated just like a democracy, where everyone
was on first-name terms and had a stay in how things should be run. He was also
regarded as a great patriot because not only did his cartoons celebrate America,
but, during World War Ⅱ, his studios made training films for American
soldiers. The reality, of course, was less idyllic. As the
public would later learn, Disney’s patriotism had an unpleasant side. After a
strike by cartoonists in 1941, he became convinced that Hollywood had been
infiltrated by Communists. He agreed to work for the FBI as a mole, identifying
and spying on colleagues whom he suspected were subversives.
But, apart from his affiliations with the FBI, Disney was more or less the
genuine article. A new book, The Magic Kingdom: Walt Disney and the American Way
of Life, by Steven Watts, confirms that he was very definitely on the side of
ordinary Americans—in the 30s and 40s he voted for Franklin Rovsevelt, believing
he was a champion of the workers. Also. Disney was not an apologist for the FBI,
as some have suggested. In fact, he was always suspicious of large, bureaucratic
organisatious, as is evidenced in films like That Darned Cat ,in which he
portrayed FBI agents as bungling incompetents. By the time he
died in 1966,Walt Disney was an icon like Thomas Edison and the Wright Brothers.
To business people and filmmakers, he was a role model; to the public at large,
he was" Uncle Walt"—the man who had entertained them all their lives, the man
who represented all that was good about America. In the 30-old
years since his death, not much has changed. In 1986,he was attacked as a Mc
Carthyist, a supporter of big business, and a purveyor of" subliterate "
entertainment. However, none of it has made any difference to the general
public. Their loyalty to Uncle Walt remains as strong as ever. What is the most distinguished feature of Disney
A.Disney was created and built by a person who drew cartoons and set up a company from nothing. B.Disney films were able to reflect the hopes and fears of ordinary people. C.Disney had affiliation with the FBI. D.Disney respected the rights belonging to everyone and possessed the democratic atmosphere.