(4) Jobs came of age in a moment of far-reaching economic, social, and technological change that we now call the Information Revolution. He has had a sense—analytic and intuitive—that in a time of great transformation, a lot is up for grabs.

A. For most Americans, life expectancy continues merrily to rise.
B. And the poorest Americans have gained the most: blacks, for example, live more than twice as long now as they did a century ago.
C. Even though smoking takes an average of 14. 5 years off women’s lives, almost one in five American women age 18 and older smokes.
D. The counties where life expectancy has fallen are nearly all in the South or Appalachia, where huge deep-fried portions are the norm and waistlines are among America’s widest.
E. But both sexes have quit in droves since the 1970s, so the death toll may fall in the future.
F. The crucial question is whether this represents a blip or the start of a trend.

A. Another function of advertising is to communicate information about the product, its attributes, and its location of sale, this is the information function.
B. The forms that advertising takes and the media in which advertisements appear are as varied as the advertisers themselves and the messages that they wish to deliver.
C. An especially important issue in the creation of advertising is related to understanding how much information consumers want about a given product.
D. Advertising may influence consumers in many different ways, but the primary goal of advertising is to increase the probability that consumers exposed to an advertisement will behave or believe as the advertiser wishes.
E. Advertising also exists on billboards along the freeway, in subway and train stations, on benches at bus stops, and on the frames around car license plates.
F. The pervasiveness of advertising and its creative elements are designed to cause viewers to take note.