TEXT C Our public debates often
fly off into the wild blue yonder of fantasy. So it’s been with the Federal
Communications Commission’s new media-ownership rules. We’re told that, unless
the FCC’s decision is reversed, it will worsen the menacing concentration of
media power and that this will--to exaggerate only slightly--imperil free
speech, the diversity of opinion and perhaps democracy itself. All this is more
than overwrought; it completely misrepresents reality. In the
past 30 years, media power has splintered dramatically; people have more choices
than ever. Travel back to 1970. There were only three major TV networks (ABC,
CBS, NBC); now, there’s a fourth (Fox). Then, there was virtually no cable TV;
now, 68 percent of households have it. Then, FM radio was a backwater; now there
are 5,892 FM stations, up from 2,196 in 1970. Then, there was only one national
newspaper (The Wall Street Journal); now, there are two more (USA Today and The
New York Times ). The idea that "big media" has dangerously
increased its control over our choices is absurd. Yet much of the public,
including journalists and politicians, believe religiously in this myth. They
confuse size with power. It’s true that some gigantic media companies are
getting even bigger at the expense of other media companies. But it’s not true
that their power is increasing at the public’s expense. Popular
hostility toward big media stems partly from the growing competition, which
creates winners and losers and losers complain. Liberals don’t like the
conservative talk shows, but younger viewers do. A June poll by the Pew Research
Center for the People and the Press found that viewers from the ages of 18 to 29
approved of "hosts with strong opinions" by a 58 percent to 32 percent margin.
Social conservatives despise what one recently called "the raw sewage, ultra
violence, graphic sex and raunchy language" of TV. But many viewers love it.
Journalists detest the cost and profit pressures that result from stiff com
petition with other news and entertainment outlets. It’s the
tyranny of the market: a triumph of popular tastes. Big media companies try to
anticipate, shape and profit from these tastes. But media diversity frustrates
any one company from imposing its views and values on an unwilling audience.
People just click to another channel or cancel their subscription. The paradox
is this: the explosion of choices means that almost everyone may be offended by
something. A lot of this free-floating hostility has attached itself to the FCC
ownership rules. The backlash is easily exaggerated. In the Pew
poll, 51 percent of respondents knew "nothing" of the rules; an additional 36
percent knew only "a little". The rules would permit any company to own
television stations in areas with 45 percent of U. S. households, up from 35
percent now. The networks could buy more of their affiliate stations a step
that, critics say, would jeopardize "local’ control and content.
At best, that’s questionable. Network programs already fill most of
affiliates’ hours. To keep local audiences, any owner must satisfy local
demands, especially for news and weather programming. But the symbolic backlash
against the FCC and big media does pose one hidden danger. For some U.S. house
holds, over-the-air broadcasting is the only TV available, and its long-term
survival is hardly ensured. Both cable and the Internet are eroding its
audience. In 2002 cable programming had more primetime viewers than broadcast
programming for 1he first time (48 percent vs. 46 percent). Streaming video, now
primitive, will improve; sooner or later certainly in the next 10 or 15
years--many Web sites will be TV channels. If over-the-air broadcasting declines
or disappears, the big losers will be the poor. Broadcast TV
will survive and flourish only if the networks remain profitable enough to bid
for and provide competitive entertainment, sports and news programming.
The industry’s structure must give them a long-term stake in over-the-air
broadcasting. Owning more TV stations is one possibility. If Congress prevents
that, it may perversely hurt the very diversity and the people that it’s trying
to protect. It can be inferred from the last paragraph that the author ______.
A.advocates the Congress’s rejection of ownership rules. B.calls for the Congress’s approval of FCC’s decision. C.expresses his concern over the future of media companies. D.speaks up for big media companies as well as poor people.