填空题

How Market Leaders Keep Their Edge
Research finds that there are three methods with which big companies keep their advantages, and researchers name them three different value disciplines.
1. Discipline of 1 Excellence: 1. ______.
The company wins through cost.
These companies usually try to provide customers with 2 and 2. ______.
easy service, or both. They may also try their best to cut cost.
Price/Costco is an example.
2. Discipline of Product 3 : 3. ______.
This kind of companies usually win with product.
These companies attract customers mainly by continuously 4 their product or services. 4. ______.
In order to achieve this purpose, they have to challenge themselves in three ways:
a. They must be 5 ; 5. ______.
b. They must commercialize their 6 quickly; 6. ______.
c. They must keep 7 . 7. ______.
3. Discipline of Customer Intimacy:
Companies of this kind mainly win with intimate 8 . 8. ______.
Intimate customer relation is like the relation between close
neighbours. These companies usually try to provide what a particular
customer wants rather than what the 9 wants in general. 9. ______.
These companies regard it important to understand customers and
their need.
10 is the greatest assets to these companies. What they value is 10. ______.
not instant profit, but relationships.
Cable &. Wireless is an example of this type of companies.