单项选择题

Communication is the lifeline of modern business. Without it business cannot function. Every transaction (交易) needs communication.
The objective of business is to produce and sell for a profit goods and services that satisfy society’s needs and wants. Such goods and service are made available in a market. It is at the market that supply and demand are achieved in a purchase-sale transaction at a specific price. The profit is the seller’s motive to engage in business.
Successful enterprise management rests on three basic elements: leadership, motivation, and communication. When a highly successful company begins to go down, it is usually a consequence of incompetent leadership and a failure in communication is often found to be a contributing factor.
Marketing is the performance of business activities that direct the flow of goods and services from producer to consumer or user. Simply to produce a product is not enough. The product must be transported, stored, priced, advertised, and sold to satisfy human needs and wants.
Communication is a major part of international marketing. The right product must be offered for sale in the right place and at the right time and at the right price. And the right message must be communicated via the right media to the right market targets at the right time. It is necessary to provide the information that buyers need to make purchasing decisions. Marketing activities promote the exchange of goods. A qualified marketer must be a communications specialist.

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