Sarah Beatty: At the Forefront of Green Living

Green living marketplace is one of the fastest growing and most dynamic sectors today.
①The eco-friendly or green lifestyle is being embraced by more and more consumers, from personal care products to automobiles to home building and decor and other aspects of living.
②Sarah Beatty is one of the women at the forefront of the green living movement. She founded Green Depot in November 2005, the largest supplier of environment-friendly building materials on the east coast.
How did she start her business In an. interview with Good Housekeeping magazine, she related:
③A week before I was due to deliver my first child, my husband and I discovered mold contamination in our newly remodelled home and were told our home may not be a safe living environment. I was shocked--and hormonal!
④At the time there were not many resources for information or non- toxic products out there.
⑤My husband owns a traditional building supply company and I had just left my job in TV production, so I suggested we start a satellite business, which ultimately became Green Depot.
⑥Since its founding, Sarah’s company Green Depot now has stores in Boston, Brooklyn, Newark, Philadelphia with the Manhattan store soon to be completed.
⑦Her success is an example that great business ideas can come from ordinary problems in our everyday life.

Sarah’s company has functioning branches in Boston, Brooklyn, Newark, Philadelphia and Manhattan（）

A. They carry out a lot of transactions per day
B. They spend a long period of time on setting up a new system
C. They set up a new department to monitor the operations of the warehouse.

A new Sprint ad shows two young dudes lounging on a park bench--or rather, one guy lounges while the other is frantically battling his cell phone. That phone turns out to be an Apple iPhone, and as it turns out, the more relaxed guy, Matt, can help his buddy out.
"My friend Steve’s iPhone is cool, but it’s limited to AT&T’s 3G speeds," he says. "So I’m gonna use the Overdrive 4G mobile hotspot to make it up to 10 times faster. While that’s happening, I’m gonna enjoy this tasty snack." He pulls out a Sprint- connected portable Wi-Fi hotspot and--of course--a tasty apple, and Steve’s 3G troubles are over.
Cue the legal fireworks. If AT&T got incensed over Verizon using AT&T’s own 3G coverage maps as a weapon, you have to think that this no-nonsense critique of the AT&T network will cause some aggravation as well.
Verizon could at least back its claims with some solid data, even if AT&T’s spotty coverage has reportedly improved since then. Sprint is picking cherries to climb the Apple tree here. That "10 times the speed" claim rests on a worst-case 3G connection and the most positive 4G data Sprint can muster on its own network. "Triple the speed" might be closer to the truth on average.
Besides, Sprint’s 4G network has only opened up in 33 cities so far, with a heavy Midwestern concentration. Major population centres like San Francisco and New York, where AT&T’s network quality has drawn the most fury so far, are not covered at all--so Matt’s clever solution wouldn’t help Steve at all in most cases. Sprint’s own coverage information will make that very clear if you try to order an Overdrive gadget.
With iPhones, iPads, and Google Androids flooding the market, all the major service providers need to figure out how to handle heavy Web use and streaming video for previously unheard-of millions of customers nationwide. This Sprint trinket and the accompanying ad campaign seems designed to steal iPhone users from AT&T, but Sprint isn’t really ready to take most of them on anyway.
By the time Sprint has covered most of the country, chances are that Verizon and AT&T have gotten their own 4G installations in gear. After the undisputed failure of the Palm Pre smartphone, Android handsets look like better ammunition for Sprint’s war against the Big Two than the 4G network is.