In 1962 there was only one TV channel in Sweden, and it
broadcast in black and white. The station’s technical expert (11)
on the news to announce that thanks to a newly developed technology,
all viewers could now quickly and easily change their existing (12)
to display color shows. All they had to do was pull a stocking over
their TV (13) , and they would begin to see their favorite
shows (14) . He then began to demonstrate the process.
Reportedly, hundreds of thousands of people were taken in. (15)
color TV transmission only began in Sweden on April 1, 1970.