In 1962 there was only one TV channel in Sweden, and it broadcast in black and white. The station’s technical expert (11) on the news to announce that thanks to a newly developed technology, all viewers could now quickly and easily change their existing (12) to display color shows. All they had to do was pull a stocking over their TV (13) , and they would begin to see their favorite shows (14) . He then began to demonstrate the process. Reportedly, hundreds of thousands of people were taken in. (15) color TV transmission only began in Sweden on April 1, 1970.