Of all human creations, language may be the most remarkable. Through language we share experiences, formulate values, exchange ideas, transmit knowledge, and sustain culture. Indeed, language is vital to thinking itself. Contrary to popular belief, language does not simply mirror reality, but helps create our sense of reality by giving meaning to events.
Words are the tools of a speaker’s craft. They have special uses, just like the tools of any other profession. As a speaker, you should be aware of the meaning of words and know how to use language accurately, clearly, and vividly. Using language clearly allows listeners to grasp your meaning immediately. You can assure this by using familiar words that are known to the average person and requite no specialized background; by choosing concrete words in preference to more abstract ones; and by eliminating verbal clutter.