The World No Tobacco Day theme for 2003 is Tobacco Free Films
Tobacco Free Fashion Action! World No Tobacco Day is celebrated around the world
every year on May 31. This year World No Tobacco Day will focus on the role of
the fashion and film world in fostering the worldwide tobacco epidemic and urge
them to stop being used as vehicles of death and disease. The world of film and
fashion cannot be accused of causing cancer. But they do not have to promote a
product that does. WHO is calling on the entertainment industry,
in particular the world of films and fashion, to stop promoting a product that
kills a regular user every second. In November 2002, WHO was joined by medical
associations and the Smoke Free Films project at the University of California in
San Francisco in its call to the entertainment and fashion industries to ensure
that their social responsibility is commensurate with their global influence
Many famous film production companies, such as Bollywood and Hollywood, were
invited to join the worldwide movement to rid films of their tobacco-promoting
role. Who is calling to the entertainment industry to ensure their responsibility
They are ______ and the Smoke Free Fills project at the University of California in San Francisco.