We all know what an advertisement is; it’s (36) a message that announces something for sale. Now, there is an important (37) that must exist before you have advertising, and that’s a large supply of consumer goods, that is, things to sell. You see, in the place with a (38) for a product greater than the supply, there’s no need to advertise. Now, the early forms of advertising going back many hundreds of years with a simple sign there were shop doors that told you whether the shop was a bakery, a butcher shop or what have you, then was the advent of the printing crest. Advertising increased (39) as products like coffee, tea, and chocolate (40) in newspapers and other periodicals as well as on the side of the buildings. In the American (41) , advertising in communication’s media like newspapers and pamphlets became a (42) factor in marketing goods and services. By modern standards, these early advertisements were quite small and (43) not the splash sheet whole page spreads today, still some of them appeared on the front page of newspapers, (44) . Advertising really came into its own and became a central part of doing husiness, (45) .And as we said earlier, that is the driving force behind advertising. (46) .