填空题

In the first year or so of Web business, most of the action has resolved around (36) to tap the consumer market. More recently, as the Web proved to be more than a (37) , companies have started to buy and sell products and services with one another. Such business-to-business sales make sense because people (38) know what product they are looking for. Nonetheless, many companies still (39) to use the Web because of doubts about its reliability. "Businesses need to feel they can trust the pathway between them and the (40) ," says senior analyst Blanc Erwin of Forrester Research. Some companies are limiting the risk by (41) online transaction only with established business partners who are given access to the company’s private Intranet. Another major shift in the model for Internet commerce concerns the technology (42) for marketing. Until recently, Internet marketing activities have focused on (43) to "pull" customers to sites. In the past year, however, software companies have developed tools that allow companies to "push" information directly onto customers. (44) .Online culture thinks highly of the notion that the information flowing onto the screen comes there by specific request. (45) . A Web site selling the right kind of products with the right mix of interactivity, hospitality, and security will attract online customers. And the cost of computing power continues to fall, which is a good sign for any enterprises setting up shop in silicon. (46) .