Dare to Be Different In Your Marketing Do you want to attract the attention of (31) potential clients and customer Then it’s time to dare to be different. Over the last five years our marketing departments have become complacent. (32) than come up (33) new concepts, ideas, and marketing plans, we only revisit someone else’s idea, (34) a few things and call it our own. Do you want to create buzz (35) your products and services Would you like people to take a look at (36) it is that you have to offer over your competitor If you answered yes to (37) of these questions then this year I dare you to be different. Develop new ideas, actually spend time brainstorming to firm up your own company’s marketing message. Stop looking at what everyone else is doing. Quit comparing your creative ideas with others. It’s (38) we learn that adopting the tactics and strategies of another company is just simply not (39) It’s still important to do your re search regarding your competitors. However, it’s more important to listen to the needs of prospects and current clients. When did it become ok to quit paying attention to our markets We want a quick fix, a fast campaign, an instaneous idea. Daring to be (40) doesn’t have to be difficult, often enough it’s as simple as getting back to the basics.