单项选择题

A manager hoping to blossom as a business leader must develop the skill to communicate effectively. One of the foremost tasks of a leader is to create (1) to a cause. To do that he must first communicate to build mutual understanding.
(2) a manager communicates mostly to (3) information, a leader uses communications to build relationships. A manager overwhelms others with details and still (4) them cold. A leader (5) their hearts by combining his vision with their (6) in a common cause.
Most Asian business leaders are instinctively (7) relationship building (8) direct communications. But they don’t use the mass media so well. While face to face communications is (9) , it’s not enough in today’s big business.
(10) their western (11) , they are not so much frightened by mass media’s potential to magnify, distort, and expose. The problem lies more in the (12) of professional support (13) to them. In most Asian companies the public affairs function either does not exist or is (14) routine chores removed from helping the CEO to communicate with wide audiences. The reason primarily that the (15) communications officers are placed quite low in the organizational hierarchy.
Asia’s need for business leaders who are (16) in using mass media to involve the public (17) the economic development dream has never been greater. Television and the print media have an enormous (18) on the public perception of business. Our business leaders have not yet laced an unsympathetic press. They should start now (19) the day may not be too far away (20) they are suddenly forced to enter the perilous arena of public communications.

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