填空题
Personal branding
Today’s society is geared increasingly towards the individual, and that means you have to find ways to stand (31) from the crowd in order to compete. Developing your personal brand is one way. Branding has moved a long way (32) it meant simply building recognisable product names. Brands now represent whole worlds of meaning. And that’s just (33) you need to do if you want to be visible among the masses.
’We live in a competitive climate, not least in the world of work,’ says Helen Trevaskis, identity consultant for brand consultancy Smith and Milton. ’Employers are (34) just looking for skills, but for different qualities too. More young people have degrees, and you’ll find many other candidates with the (35) skills and qualifications as you.’ Personal branding is a form of self-presentation, but it must be done naturally, making it more (36) just superficial. ’You need to (37) a good look at yourself and ask fundamental questions,’ says Trevaskis, ’such (38) , who am I What are my strengths and weaknesses From the answers, decide where you want to be positioned in the world, and precisely (39) you want others to see you.’
Over time, you can learn to create your own brand identity to make (40) more memorable. It’s a particularly useful exercise at times of change in your career.