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    Ellen Pao spent the last few years spotlighting the technology industry’s lack of diversity, in court and beyond. Erica Baker caused a stir at Google when she started a spreadsheet last year for employees to share their salaries, highlighting the pay disparities between those of different genders doing the same job. Laura I. Gomez founded a start-up focused on improving diversity in the hiring process.  Now  the  three  are  starting  an  effort  to  collect  and  share  data  to  help  diversify  the rank-and-file  employees  who  make  up  tech  companies.  The  nonprofit  venture,  called  Project  In- clude, was unveiled on Tuesday. 
    As part of Project Include, the group plans to extract commitments from tech companies to track the diversity of their work forces over time and eventually share that data with other start-ups. The effort will focus on start-ups that employ 25 to 1,000 workers, in the hope of spurring the com- panies to think about equality sooner rather than later. The project will also ask for participation from venture capital firms that advise and mentor the start-ups. 
    Project Include aims to have 18 companies as part of its first cohort; a few have already signed up. The group will meet regularly for seven months to define and track specific metrics. At the end of that period, the group will publish an anonymized set of results to show the progress—or lack thereof—that the start-ups have made around diversity. 
    The group’s push  is  intended  to  cut  through  tech’s  slow  pace  of  change  on  diversity.  Large companies,  including  Google,  Facebook  and  Microsoft,  have  openly  admitted  their  failings  in creating diverse work forces, and some have started programs to move the needle. But that has not seemed to spur much movement in views on the issue. In December, for instance, Michael Moritz, a partner at the venture capital firm Sequoia Capital, made headlines when he said in an interview that his  firm—which  had  no  female  investment  partners  in  the  United  States—would  focus  on  hiring women but would not   “lower its standards” to do so. He also said the firm was blind to gender and race. 
    “It is this incredibly self-serving mythology that we are the best and the brightest, and that the best ideas rise to the top and will get funded,” said Ms. Kapor Klein, noting there is plenty of data to show that minority access to tech programs and networks is worse than that of white males. “Despite an avalanche of rigorous data to the contrary, the belief in pure meritocracy persists.” 

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