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A U. S. golf ball manufacturer wondered why its products did not sell well in Japan. Later it learned that this had much to do with its packaging of product in groups of four for export: in Japanese
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15 years in prison
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Kentucky Fried Chicken’s famous advertising phrase finger lickin’ good became cat your fingers off in the Chinese translation, and this faulty translation caused the fast food chain ______.
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In order to prevent faulty translations in advertising, international companies are employing a technique known as
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