下面短文有5处空白，短文后有6个句子，其中5个取自短文，请根据短文内容将其分别放回原位置，发恢复文章原貌。 Public Relations Public
relations is a broad set of planned communications about the company, including
publicity releases , designed to promote (促进) goodwill and a favorable image.
Publicity then is part of public relations when it is initiated
by the firm, (46) . Since public relations involves
communications with stockholders, financial analysts, government officials, and
other noncustomer groups, it is usually placed outside the marketing department,
perhaps as a staff department or outside consulting firm reporting to top
management. This organizational placement can be a limitation because the public
relations department or consultant (顾问) will likely not be in tune with
marketing efforts . Poor communication and no coordination may be the
consequences. (47) , this influence generally may be less
than that provided by the other components of the public image mix.
Publicity may be in the form of news releases (48) .
Publicity on the other hand should not be divorced from the marketing
department, as it can provide a useful adjunct to the regular advertising.
Furthermore, (49) ; some can result from an unfavorable press
as a reaction to certain actions or lack of actions that are controversial (争论的)
or even downright ill-advised. The point we wish to emphasize
(强调) is that a firm is deluding (迷惑) itself if it thinks its public relations
function, whether within the company or an outside firm, can take care of public
image problems and opportunities. Many factors impact on the public image. Many
of these have to do with the way the firm does business, (50)
. Public relations and directed publicity may help highlight favorable
newsworthy events, and may even succeed in toning down the worst of unfavorable
publicity, but the other components of the public image mix create more lasting
impressions. A. that have favorable overtones for the company
initiated by the public relations department B. not all
publicity is initiated by the firm C. usually in the form of
press releases or press conferences D. such as its product
quality, the servicing and handling of complaints, and the tenor of the
advertising E. what it means to the company is
F. Although the basic purpose of public relations is to provide positive
influence on the public image