Consumer satisfaction/dissatisfaction is determined by the
overall feelings or attitude a person has about a product after it has been
purchased. Consumers are engaged in a constant process of evaluating the things
they buy as these products are integrated into their daily consumption
activities. What do consumers look for in products They want
quality and value. Especially because of foreign competition, claims of product
quality have become crucial to maintaining a competitive advantage. Consumers
use a number of cues to infer quality, including brand name, price, and even
their estimates of how much money has been put into a new product’s
advertisement campaign, These cues and others, such as product warranties(保单)
and follow-up letters from the company, are often used by consumers to relieve
noticed risk and assure themselves that they have made smart purchase
decisions. Consumer Satisfaction/Dissatisfaction 1.
Every consumer has (46) about a product after it has been
purchased. 2. Consumers want (47) in products. 3. A
number of cues used to infer quality: (48) , (49)
and so on. 4. Consumers use (50) to relieve
noticed risk.