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When you’re negotiating with someone, listen for the messages that he or she might be sending to you. For (71) , the word "difficult" does not mean the same as impossible. Imagine you’re staying in a hotel, (72) you want to change your room. The manager’s (73) of, "That would be very difficult, sir", does not mean that (74) is saying "no", it just means that he wants to know (75) you are prepared to offer him in return for the change of room.
If you are buying a new ear, and want to pay (76) than the price being asked, (77) the salesman’s comment. "I’m sorry, but we never negotiate on the price" means that they do negotiate on (78) things, like the delivery time, or the "extras" that might be available (79) part of the purchase. In the same car showroom, (80) the salesman says, "Sorry, I can’t negotiate prices", then your response should be to ask who (81) the message the salesman is sending suggests that his boss is the one (82) need to be talking to.
In all of these situations, the message is (83) communicated in clear terms. In any negotiation, the two "players" wish to get as (84) out of it as they can, of course In the three examples above, the salesmen and hotel manager are hoping that you will (85) their price or conditions-but their "messages" make it clear that there may be room for movement and compromise.

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