Nelson Mandela was still in jail when the first street was named 62 him. By the time he retired as President of South Africa, hundreds of streets, squares and schools 63 his name, as did many more pop songs, books and movies. 64 , Mandela is an inspiring figure of the world. But what about 65 books that bear Mandela’s name 66 charities that use his name to 67 their profile As his legend has grown ever larger, Mandela has been faced with all of these situations. Increasingly, however, Mandela’s handlers are fighting back. Mandela, who will be 91 this year, 68 . appears in public and increasingly relies on the managers of his foundation to manage his affairs. Now they’re facing with a tricky issue: 69 what point does a very famous man become a private brand And is it possible to copyright history So far, the foundation has tackled these difficult questions by trying to stop those who would 70 Mandela’s name for 71 or political gain either in ways they don’t like 72 in ways they are able to prevent. In August, the foundation 73 out a code of conduct 74 the commercialization of Mandela’s name or 75 by his four official charities and asked the other 44 charities 76 which Mandela is a patron to sign 77 as well. Other charitable causes must get the foundation’s 78 before using Mandela’s name. In the business of protecting 79 , however, the choice of whether to block or 80 a project is often subjective or a matter of taste, and therefore brings 81 criticism.