The first generation of dot-corns burned through cash rapidly because they had to spend a lot of money building and running their businesses—marketing and advertising to get the word out, not to mention software, consultants, and programmers to run online systems and" analyze theresults. Thanks to Web 2.0, many of these costs have plummeted. Many of the basics are nowessentially free, which means a business built on the infrastructure laid down by the first two generations of Web companies can gain scale on a shoestring budget, all while giving away its products and services for free. Call it Web 2.5. The first generation dot-coms spent a huge sum of money
A. marketing and advertising their products. B. training their employees. C. hiring consults and programmers. D. analyzing the data transmitted onto the we