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COCA-COLA AND ITS ADVERTISING John S. Pemberton invented Coca-Cola in 1886. His partner suggested running an advertising (0) the drink in the Atlanta Journal that very year. In 1888, Asa Candler bought the Coca-Cola business and decided to make the product known (31) signs, calendars and clocks. The company began to build its global network. When Robert Woodruff was elected president of the company in 1923, he succeeded (32) transforming Coca-Cola (33) a truly international product by setting (34) a foreign department, which exported Coca-Cola to the Olympic Games in Amsterdam in 1928. During World War II, he promised to bring Coca-Cola (35) every soldier in every part of the world. Coca-Cola’’s advertising has always attempted (36) reflect changing contemporary lifestyles. Creating an international advertising campaign requires the talents (37) professionals in many areas, and extensive testing and research are always done (38) deciding which advertisements will finally be used. Celebrity endorsements have featured heavily-Cary Grant, Ray Charles and Whitney Houston are just three of the big name stars who have agreed to appear (39) Coca-Cola commercials. After launching Diet Coke in 1982, the company saw its sales grow quickly. The drink is now the third most popular (40) the world. EXAMPLE:The correct answer for blank (0) is “FOR”.

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Question 2 Your company hopes to get insights into the hiring of adults with mild mental retardation and its effects on the running of the company. You have been asked to write a proposal for strategies of employing mentally disabled people in your company.Write your proposal, including the following: a brief description of the current policy of the company regarding the hiring of disabled people an analysis of mentally disabled people’’s capability of performing certain tasks in your company a description of the benefits from hiring these people recommendations for training strategiesQuestion 3 Your company, an international hotel business, has been considering expansion in a foreign country. You have been asked to write a brief report which evaluates a particular city’’s potential of being the site for a new hotel.Write the report for your manager, including the following information: why the city is a good location for a new hotel what merit special attention if the hotel has to be successful what needs further noticeQuestion 4 Your manager has received a request from one employee for reimbursement for expenses of a business visit to customers. The manager has decided that some of the expenses should not be covered by the company. You have been asked to write a letter informing this employee of this decision.Write the letter to the employee, acknowledging his right for reimbursement for some business expenses clarifying the expenses that will not be covered and explaining why stating the procedure for getting reimbursement from the company
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