单项选择题
To encourage consumers to travel by train, DDB Needham emphasized______.
A.the freedom and convenience provided on trains
B.the practical aspects of travel
C.the adventurous aspects of train trips
D.the safety and cleanliness of train trips
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单项选择题
The train ads were placed among family-oriented TV programs involving nature and America because______.
A.they could focus on meaningful travel experiences
B.they could increase the effectiveness of the TV programs
C.their profits could be increased by some 15 percent
D.most travel-lovers and nervous fliers were believed to be among the audiences
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单项选择题
What's the author's purpose in writing this passage
A.To show the inability of trains to compete with planes with respect to speed and convenience.
B.To stress the influence of the automobile on America's standard of convenience.
C.To emphasize the function of travel agencies in market promotion.
D.To illustrate the important role of persuasive communication in changing consumer attitudes.
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