单项选择题

Catherine Cho, Director of Marketing Research at Vitalglow Pty Ltd, is evaluating consumer acceptance of a new toothpaste package. Her staff report that 17% of a random sample of 200 Darwin households prefer the new package to all other package designs. If Catherine concludes that 17% of all households prefer the new package, she is using a _______

A.a point estimate
B.a range estimate
C.a statistical parameter
D.an interval estimate