单项选择题

What lesson has Reebok learned from Nike's distribution problems

A．A company should not sell its high quality shoes in discount stores.
B．A company should not limit its distribution network.
C．A company should do follow-up surveys of its products.
D．A company should correctly evaluate the impact of a new craze on the market.

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单项选择题

Reebok's view that consumers judge the quality of the brand by the quality of its distribution (Line 5, Par

A．2) implies that ______.A. the quality of a brand is measured by the service quality of the store selling itB. the quality of a product determines the quality of its distributorsC. the popularity of a brand is determined by the stores that sell itD. consumers believe that first-rate products are only sold by high-quality stores

单项选择题

One reason why Reebok's managerial personnel don't like their shoes to be called footwear for yuppies is that ______.

A．they believe that their shoes are popular with people of different age groups
B．new production lines have been added to produce inexpensive shoes
C．"yuppies" usually evokes a negative image
D．the term makes people think of prohibitive prices