填空题
Marketing Information
Sales and marketing messages are illegal if they falsely advertise prices, performance capability, quality, or other product characteristics, or
(34) the buyer in what any way. A Western Canadian electronics firm was convicted
(35) recently of bait-and-switch selling ( selling products with deceptive advertising).
(36) This practice occurs when a company advertises at a very low price on a
(37) product, but the customer has great many difficulty getting the special price.
(38) Rather that, the company attempts to sell the customer a similar but
(39) higher-priced product or offers a rain check that it will not be honored. This
(40) tactic for attracting customers is a form of deceptive marketing. Furthermore,
(41) sellers of services must also be cautious about how the language they use to
(42) describe what they will do. Letters, reports, and proposals that they describe
(43) services to be performed are interpreted as contracts in courts. Sales and
(44) marketing messages must not make claims that cannot be verified, so that
(45) language must not promise more than which intended.