There are times when we must say "No" to friends and customers. (36) it is good business to say "Yes" whenever you can, but it is also good business to say "No" on many (37) .
"The customer is always right" is a brave statement that makes good reading and telling but it is not a true statement. The customer is often in (38) sometimes to his own (39) . A successful businessman rephrased the (40) to read: "The right kind of customer is always right." That comes closer to the truth but is filled with danger. It (41) you to judge customers and say, "This one is the right kind of customer. This one is not."
Perhaps in personal contact selling, where we frequently meet our customers and have the opportunity to (42) them, we can pass such judgments. For letter writers such opportunities are (43) .
But (44) .
Your attitude writes the letter. (45) .The attitude you take when you have read such a letter determines the nature of your answer. (46) .
【参考答案】
even the right kind of customer must be told "No" sometimes.......