Basic Cultural Types
As business goes global, businessmen have come to find the people in different cultures act quite differently, and that only when they can deal with cultural issues properly can they expect a business success.
It is very important to understand different types of culture in
order to success in 1 ______. 1. ______.
Four-factor framework to define and classify national culture.
Individualism vs. Collectivism
Individualism emphasizes 2 ______, 2. ______.
but collectivism emphasizes sacrificing personal needs.
In an individualist culture, decision making may be quick, but its 3 may be slow. 3. ______.
But the opposite is true in a collectivist culture.
High vs. Low Power Distance
Power distance refers to how people view power and their own role in decision making.
In a culture with low power distance, employees will seek 4 ______. 4. ______.
in making decisions, and will be unwilling in accepting decisions
they have made no contribution to. But in a culture with high power distance,
employees will 5 most decisions made by their boss. 5. ______.
High vs. Low Avoidance of Uncertainty
Avoidance of uncertainty refers to a society’s ability m tolerate 6 . 6. ______.
In a culture of high uncertainty avoidance people tend to
give up individual freedom for 7 . 7. ______.
In a culture of low uncertainty avoidance, people may 8 more often. 8. ______.
Masculinity vs. Femininity
This refers to whether a society shows more male or female features.
Societies with masculine values show much aggressiveness and assertiveness,
and value material success.
Societies with feminine values emphasize 9 , and quality of life. 9. ______.
In a feminine culture, the pace of business is slow and calm, and depends
more on personal relationships.
In a masculine culture, business is efficient, and people plan to enjoy 10 10. ______.
rather than present working day.