问答题
For two candidates
Your company has launched a new medicine into the market and now decides to increase sales. You have been asked for your views about how to promote the product.
Discuss the situation together, and decide:
·what are the promotional strategies
·what promotional gifts can be offered and what are the cost and quality of promotional gifts.
For three candidates
Your company has launched a new medicine into the market and now decides to increase sales. You have been asked for your views about how to promote the product.
Discuss the situation together, and decide:
·what are the promotional strategies
·what promotional gifts can be offered and what are the cost and quality of promotional gifts
·where the promotion should be made.
Follow-on questions
·What do you think is an effective strategy for image building
·Are you willing to be a salesperson (Why/Why not)
·Do you think free-gifts are effective in promoting sales
·What do you think are the most common promotion methods
·What are the advantages of positive publicity